A little more context

Beyond the definition.

The stories, ideas and internet detours behind the words.

Memes with a backstory · 2 min read

How the Shoggoth Became an AI Symbol

An unfamiliar creature. A familiar smile. A remarkably compact picture of our relationship with AI.

Read the story

The attention economy · 2 min read

Why Is AI Content Called “Slop”?

A small, unpleasant word for a very large problem: content that asks for attention without earning it.

Read the story

How we make things now · 2 min read

Why “Vibe” Became the Language of AI Coding

A word about feeling became a word about software. The connection is less strange than it sounds.

Read the story